Logo Project

1.)  I was initially a little nervous about creating my own logo.  Although I see logos constantly in everyday life, creating one for myself seemed like a challenge.  I wanted to make sure it represented myself properly, but also would grab the viewer’s attention. I chose to do my initials inside of a high heel shoe because I feel like it represents my creative side as well as my love for fashion. 

2.)  When creating my logo I utilized the Logo design Portal website as well as the PowerPoint to help with the process.  I wanted to make sure the logo expressed what I stand for.  I decided a black color would appear the most professional and making my initials a bolder font helped to make them stand out and grab the viewers.  I felt that putting my initials inside of the front heel of the shoe would create a focal point for the logo.

3.)  The most important discovery I made when creating my logo is it is important to get a second opinion.  When I had made my sketches initially, I had wanted to use a bright color to really make my name stand out.  When I showed my friend my ideas she suggested that the color might take away from the logo itself because the viewer will be so distracted from the brightness.  I think that especially in the case of designing logos, it is important to have a second opinion because they will share their unbiased views of your work.

4.)  The most important information I learned from the PowerPoint was the basic laws and principles.  I never realized how important the law of proximity; the law of closeness, the law of similarity and the law of experience were in created a logo.  Without a balanced mixture of the three of these laws, the logo is likely to not convey its purpose.  The most important thing I learned from the videos are the fact that it is important to look at your logo in terms of symbolism as well as the representation of the business or idea.  For example when creating the logo for the DA ground in “Graphic Design: What’s in a logo”, they went through a long process of creating symbols to use with the DA group writing.  They went as far as making sure that the font was futuristic to represent their modern brand.

SSKETCHES:

FINAL LOGO: